Two physical bakeries, translated into one warm digital front door.
A brand and Squarespace experience connecting handcrafted products, two locations, founder story and a more dependable Click & Collect journey.
A brand and Squarespace experience connecting handcrafted products, two locations, founder story and a more dependable Click & Collect journey.
01Brand exploration
02UX / UI
03Squarespace rebuild
04Click & Collect
The digital experience had to feel made by the same hands as the bread: warm, direct and attentive to the practical details.
The site needed to unite a broad daily product range, online ordering, the founder’s story and practical information for Stroud and Cheltenham. The redesign also had to avoid the migration risk of moving away from the bakery’s established Squarespace content and store setup.
I explored three identity directions and their real-world application before redesigning the experience directly within the existing Squarespace structure. The content hierarchy connects the open-plan Stroud bakery, the Cheltenham location and the signature Nelson Loaf, while a mandatory collection-date field and checkout validation make Click & Collect more dependable.
The work moves between atmosphere and utility—founder story, food, two locations, daily menus, wholesale and a more dependable collection journey.
2Physical locations connected
3Identity directions explored
ValidatedCollection-date journey
02 frames
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The finished experience gives The Artisan Baker one coherent digital front door for brand, story, locations and ordering. It preserves the character of the physical bakeries, reduces transfer risk by working within the existing platform and adds a practical validation layer to the fresh-goods collection journey.
Physical locations connected
Identity directions explored
Collection-date journey
A direct, conversion-focused product story.
OPEN CASE / 05