A focused ecommerce journey for an automated window-cleaning robot, structured around clarity, proof, urgency and risk reversal.
My role
01Conversion strategy
02UX / UI
03Storefront build
04Offer architecture
The central idea
For an unfamiliar product, confidence is the design system: demonstrate the outcome, explain the mechanism and remove risk in that order.
01 / Context02 / Decisions03 / Evidence
01 / Challenge
Explain an unfamiliar product without slowing the sale.
A new category product needs to explain what it does, make the value immediately legible and remove the perceived risk of buying — all without the distraction of catalogue-style navigation.
02 / Approach
Build the story around confidence and proof.
I designed and built a single-product journey that moves from problem and benefit to proof, guarantee and purchase. Repeated calls to action keep the offer accessible as confidence builds down the page.
03 / Visual archive
From curiosity to confidence.
Seven frames trace the complete sales argument—from the opening proposition and offer through technology, safety, proof and real-world demonstration.
1Hero product
DirectConversion journey
End-to-endDesign and build
07 frames / 05 chapters
01 / 05
Landing experience
01 frame
02 / 05
Conversion
02 frames
03 / 05
Product education
02 frames
04 / 05
Trust & reassurance
01 frame
05 / 05
Campaign creative
01 frame
04 / Contribution
What I owned.
01Designed and built the ecommerce storefront
02Structured the product story around benefits and proof
03Used urgency and risk reversal to support conversion
04Created a focused journey with repeated purchase actions
05 / Outcome
What changed.
The finished storefront turns one unfamiliar product into a direct, legible sales story. Product demonstrations, feature education, reassurance, regional variants and repeated purchase actions work together as one focused conversion journey rather than a catalogue experience.
