A technical product, given a clear brand and buying system.
A full brand and Shopify rebuild made almost entirely from bespoke sections, supported by a scalable visual system for 22 custom insole variants.
A full brand and Shopify rebuild made almost entirely from bespoke sections, supported by a scalable visual system for 22 custom insole variants.
01Brand direction
02UX / UI
03Shopify / Liquid
04Product content system
The work is less about making a technical product look simple than making every layer of its complexity feel purposeful.
WearSun’s custom 3D-printed insoles needed more explanation than a conventional footwear product. The storefront had to make scanning, support zones, materials and personalisation easy to understand while keeping a catalogue of 22 variants visually coherent.
I designed the identity, customer journey and almost every storefront section as a bespoke Shopify component. A single-variant visual pilot established the catalogue language before it was scaled across 22 products, with four final images per variant and dedicated education for foot analysis, materials and support zones.
The archive follows the customer journey from the first expression of movement through scanning, support logic, product education and repeat purchase.
22Product variants systemised
88Final catalogue assets
BespokeShopify section architecture
01 frame
02 frames
03 frames
01 frame
01 frame
WearSun now has a connected brand, education and commerce system built around the product’s real technical advantages. The modular section architecture gives the team a reusable storefront toolkit, while the 88-asset catalogue system makes a complex personalised range feel consistent and commercially legible.
Product variants systemised
Final catalogue assets
Shopify section architecture
More than 20 possible products. One confident recommendation.
OPEN CASE / 03